What 30 KB is good for
30 KB is the point where an identity photograph stops being a compromise. Portals that specify a 20–50 KB range are happiest around here, and the result no longer shows the tell-tale softening that a tighter target produces around eyes and hair.
It is also a sensible budget for e-commerce thumbnails. A category page showing forty products at 30 KB each carries 1.2 MB of imagery, which is manageable on mobile in a way that 100 KB thumbnails are not.